{ bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, googletag.pubads().addEventListener('slotRenderEnded', function(event) { if (!event.isEmpty && event.slot.renderCallback) { event.slot.renderCallback(event); } }); { bidder: 'ix', params: { siteId: '195466', size: [728, 90] }}, People are afraid of change and may be too scared to dress how you do.

Be on the lookout for your Britannica newsletter to get trusted stories delivered right to your inbox. {code: 'ad_topslot_b', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/2863368/topslot' }, mediaTypes: { banner: { sizes: [[728, 90]] } }, { bidder: 'ix', params: { siteId: '195456', size: [300, 250] }}, Where do I get the Coco Chanel movie? var mapping_rightslot2 = googletag.sizeMapping().addSize([746, 0], [[300, 250], [120, 600], [160, 600]]).addSize([0, 0], []).build(); bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '1666926', position: 'btf' }}, var pbMobileLrSlots = [ { bidder: 'appnexus', params: { placementId: '11654151' }}, Magazine advertising rapidly became a principal marketing tool for the fashion industry.

{ bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, name: "identityLink", { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_rightslot2_flex' }}, iasLog("criterion : cdo_ptl = entry-lcp"); googletag.pubads().setTargeting("cdo_dc", "english");

{ bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, iasLog("criterion : cdo_l = en"); { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_rightslot_flex' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776160', position: 'atf' }}, { bidder: 'ix', params: { siteId: '195457', size: [320, 50] }}, { bidder: 'ix', params: { siteId: '195451', size: [300, 250] }}, { bidder: 'appnexus', params: { placementId: '11654189' }},

{ bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}, dfpSlots['topslot_a'] = googletag.defineSlot('/2863368/topslot', [], 'ad_topslot_a').defineSizeMapping(mapping_topslot_a).setTargeting('sri', '0').setTargeting('vp', 'top').setTargeting('hp', 'center').setTargeting('ad_group', Adomik.randomAdGroup()).addService(googletag.pubads()); Fashion merchandisers must thus utilize marketers’ information about customer preferences as the basis for decisions about such things as stocking appropriate merchandise in adequate but not excessive quantities, offering items for sale at attractive but still profitable prices, and discounting overstocked goods. },{ pbjs.setConfig(pbjsCfg); { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot2' }}, { bidder: 'ix', params: { siteId: '195451', size: [320, 50] }}, These shows, of much greater commercial importance than the couture shows, are aimed primarily at fashion journalists and at buyers for department stores, wholesalers, and other major markets. bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162050', zoneId: '776342', position: 'btf' }},

},{ }); { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: 'cdo_topslot_mobile_flex' }}, dfpSlots['rightslot'] = googletag.defineSlot('/2863368/rightslot', [[300, 250]], 'ad_rightslot').defineSizeMapping(mapping_rightslot).setTargeting('sri', '0').setTargeting('vp', 'mid').setTargeting('hp', 'right').setTargeting('ad_group', Adomik.randomAdGroup()).addService(googletag.pubads()); {code: 'ad_contentslot_1', pubstack: { adUnitName: 'cdo_mpuslot', adUnitPath: '/2863368/mpuslot' }, mediaTypes: { banner: { sizes: [[300, 250], [320, 100], [320, 50], [300, 50]] } }, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, {code: 'ad_topslot_b', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/2863368/topslot' }, mediaTypes: { banner: { sizes: [[728, 90]] } }, }; 'max': 30, params: { { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}, { bidder: 'ix', params: { siteId: '195457', size: [320, 100] }}, { bidder: 'openx', params: { unit: '539971066', delDomain: 'idm-d.openx.net' }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_mpuslot1' }}]}, Already in the late 19th century, Paris couture houses began to offer their clients private viewings of the latest fashions. }, Fashion marketing is the process of managing the flow of merchandise from the initial selection of designs to be produced to the presentation of products to retail customers, with the goal of maximizing a company’s sales and profitability.



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